BRANDING · CAMPAIGNS · IMAGE MAKING BASED IN EGYPT

We create
brands &
images.

TheFlyCat is an independent creative agency.
Branding, campaigns, photography, film & 3D.
Based in Egypt. Working with ambitious brands.

Explore selected work
ART DIRECTION & LAUNCH CAMPAIGN / 2023

Takumi

STRATEGY → CREATIVE → PRODUCTIONSCROLL TO EXPLORE
01 / THE PORTFOLIO

Selected work.

Brand identities, campaigns
and commercial image making.

8 PROJECTS
PUBLISHED ONAds of the World

Jacobi 12X and Kariby ↗

02 / THE AGENCY
Black and white portrait of Amr Soliman
AMR SOLIMAN
FOUNDER & CREATIVE DIRECTOR

Creative direction.
Hands-on production.

TheFlyCat is an independent creative agency based in Egypt, founded by creative director Amr Soliman. We bring brand identity, advertising campaigns and visual production into one connected process.

From a product launch to an ongoing content programme, we develop the concept, shape the visuals and produce the assets. Projects are led by Amr, with specialist production partners brought in to match the brief. We welcome projects from Egypt and the Gulf.

14+YEARS OF CREATIVE EXPERIENCE
Egypt & the GulfOUR PROJECT FOCUS
Meet the founder
SELECTED COLLABORATIONS
Water DropJacobiSuez Canal Agricultural CompanyFOOMRabaeya MallMan Power
03 / WHAT WE DO

From the idea
to the final frame.

One launch, an ongoing campaign, or a complete brand identity. We shape the idea and make the work that brings it to life.

Tell us what you’re making
01

Art direction & campaigns

Campaign concepts, key visuals, creative direction and content systems that keep the idea consistent across every touchpoint.

CONCEPT · KEY VISUALS · CAMPAIGN DESIGN
02

Commercial photography

Product and still life photography, interiors, portraits and retouching, with lighting and styling built around the subject.

PRODUCT · INTERIORS · PORTRAITS · RETOUCHING
03

Film & 3D

Commercial and real estate films, product animation, 3D visualisation, editing and colour. From a moving product story to a finished brand film.

COMMERCIAL FILM · EDITING · 3D · COLOUR
04

Brand identity

Logos, visual identities and brand guidelines, extended into the practical materials a business uses every day.

IDENTITY · GUIDELINES · BRAND APPLICATIONS
05

Social content & campaigns

Content planning, campaign copy, social design and reels for a consistent brand presence across Facebook and Instagram.

CONTENT PLANS · COPYWRITING · DESIGN · REELS
06

Print & brand applications

Catalogues, brochures, packaging and signage design, with print and installation coordinated through specialist production partners.

CATALOGUES · PRINT DESIGN · SIGNAGE · EXECUTION
04 / THE NEXT PROJECTEGYPT ↔ THE GULF ↔ EVERYWHERE

Have a
project?

New brand, new launch, or a fresh direction. Let’s talk.

amr@theflycat.com

SELECTED WORK /

A GOOD PLACE TO START

Tell us about
your project.

A few details to get the conversation going.

Opens your email app with this brief. Nothing is sent until you send the email.

Or write directly to amr@theflycat.com ↗