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Building a Secure Brand Identity for QBIC Security Services
We've partnered closely with QBIC executives over the past few months to develop a comprehensive brand identity for their security services division, QBIC Security Services, an Egyptian leader in private security solutions. As a subsidiary of the established QBIC Group, QBIC Security Services aims to leverage its parent company's reputation while establishing its own distinct visual identity. This project encompasses the design of a logo, along with a cohesive visual language that will be applied across all brand touchpoints. This includes uniforms, armored vehicles, company cars, stationery, security gates, and marketing materials.
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Maintaining Brand Color Consistency Across Printed Materials
Choosing the right brand colors and applying them effectively across various materials is crucial for building a strong, recognizable visual identity. However, the printing world presents a unique challenge in ensuring brand color consistency across diverse materials like paper, plastic, fabric, and metal.
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Different printing materials absorb ink differently, impacting the final color output. A vibrant red on paper might appear duller on fabric.
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Web Page and Mobile App Design
A strong online presence is crucial for any brand seeking to thrive and connect with its target audience. A well-designed website and mobile app serve as the digital storefronts of your brand, shaping the perception of your company and influencing customer decisions.
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Glass and Acrylic material
We analyzed the logo's design to determine if it requires adjustments for optimal presentation on glass and acrylic. This might involve simplifying elements or considering alternative color schemes that suit these materials. logo can be best incorporated with wood and glass/acrylic. Techniques like etching, engraving, or laser cutting can be considered.
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Security Gate
Security gates are a vital element in any comprehensive security plan. They act as a physical barrier deterring unauthorized access and enhancing overall site security. Additionally, well-designed security gates can project a professional image, reflecting a security company's commitment to providing top-notch protection.
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Stationery plays a crucial role in establishing and reinforcing brand identity.
It serves as tangible touchpoints that interact with customers, employees, and partners, leaving a lasting impression of your brand's personality, values, and professionalism. Leveraging stationery effectively allows a brand to showcase its unique colors and enhance its overall presence.
If you like our work, you can easily reach us at [email protected], It will be great to work together on something cool.
